Cultures make us who we are. We are surrounded by certain ways of living, certain expectations of dress and appearance, and specific protocols of how to behave.
A culture is an organization or coming together of people who share certain beliefs, goals, characteristics, ideologies, or values. All of these factors vary across different cultures.
It is strongly believed, especially among social psychologists, that cultures shape each and every individual. Cultures incessantly influence our thoughts and behaviors towards others.
I originally had planned to attach an impressive picture I found to address this concept, but due to the fact that WordPress won’t allow me to do so at the moment, here is a less impressive quote (in my opinion… you really have to see this picture) that will have to suffice.
“Neither the life of an individual nor the history of a society can be understood without understanding both.” -C. Wright Mills
How true is that? How many times have we immediately jumped to conclusions with one another by what they were wearing, saying, or acting like? Our outlook on one another is largely dependent on the culture in which we are encompassed. To understand an individual, you must understand their history, their culture, just like Mills said. The two go hand in hand and it is extremely important to take that into consideration when conducting research.
Cultures and values are not “transferable,” and conclusions should not be drawn in or outside of research based on one’s personal values.