Cognitive dissonance: To love is to suffer? -Kim Alvarado

       Cognitive dissonance  is what occurs when behavior is inconsistent with attitudes, the anxiety this conflict  causes is only reduced through rationalization.

Here is an example:

Here are the ways to reduce dissonance that she used in the clip:

1. Change attitude in line of behavior

“To love is to suffer.”

2.Change behavior in line of attitude

“”To avoid suffering, one must not love”

3. Minimize importance

” To love is to suffer; not to love is to suffer; to suffer is to suffer.”

4.  Acquire new info

“To be happy is to love. To be happy, then, is to suffer, but suffering makes one unhappy”

5. Change cognition about behavior

 “Therefore, to be happy, one must love or love to suffer or suffer from too much happiness.

She is able to rationalize all of her contrasting ideas of love, happiness and suffering by altering her existing paradigms and putting them all together to create a consistent belief system in which the dissonance between her ideas is reduced.

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