The misinformation effect refers the effect that false information has on recalling a memory.
In this video a man is sent to jail for 20+ years based on the memory of his daughter who “recovered” her memory under the guidance of a hypnotist. This is an extreme example of the negative aspect of misinformation but the strength and durability of incorrect memories is evident. It can be extremely disconcerting to think that our memory is false. What keeps our memories from becoming misinformed is to keep factual records like a video, audio or just writing it down in a journal. Another thing that we can do is measure the validity of our memory is to compare our memories with someone else…..like a mom, cause they remember EVERYTHING! 🙂