We have all been apart of a research project where lots of information needs to be gathered. And many times the gathering of information is not the funnest thing in the world to do so we look for an out. And often that out comes in the form of field research. Field research is research done in natural, real life settings outside the labratory. Field Research is the fun part of research when you get to go out into real life and actually see if what your studying works!
A great example of field research comes from Pepsi in the form of the Pepsi Challenge. Pepsi set out evey where and had two cups of liquid in front of the contestant and had them drink from each cup and then tell them which one was better. The field research was being done everywhere in society to help get a random sample and see if the people liked the Pepsi they had created. Here is a link from a way old school commercial involving the Pepsi Challenge.
This commercial shows the guy being told what to do and drinking each cup and then picking his favorite. This commercial show Pepsi field research they did when promoting their product. Field Research is typically the fun part of research and Pepsi found a way to make worth filming!