The excitation transfer theory applies to situations when people attribute arousal from fear or excitement to attraction for the person they were with. In class, we talked about the example of the men who crossed the high, scary bridge who were more likely to call the researcher later. This theory really applies to all adventure stories and fairy tales. For example: Tangled.
She starts out hating him, but after running away from sword-yielding horses, bad guys, and palace guards, they suddenly find a strong connection. I think every girl secretly wishes that she will experience something like this. Something crazy happens, an amazing boy sweeps in and saves the day and suddenly you have enough connection to be in love for time and all eternity.